Business Development Research Specialists
Growth opportunities are rarely found.
They are created.
Companies seldom lack new ideas for growth. It’s the ability to systematically and rationally differentiate high-potential opportunities from the rest that set profitable companies apart
Frohman & Associates specializes in providing market insight that minimizes risk and gives confidence to make choices – to move forward with the best ideas, modify them, or refocus in a new direction entirely.
Our Services
Each project is addressed on a clean-sheet basis—no formulas, pre-packaged book of data, or one-size-fits-all methodology. We produce custom, first generation research, gathering and analyzing information in the context of specific objectives and target outcomes. Click to find out more!
New Venture Development
Rationally links unmet market needs with emerging technologies
Identifies Early Adopter segments
Explores potential for alliances collaborations
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Concept Evaluation/Testing
Integral to Idea Screening phase of NPD process
Evaluates attitude and preference to product ideas
Solidifies value proposition; informs messaging
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360 Market Audits
Clarifies strength/weakness in existing market position; finds gaps; investigates potential to grow share in adjacent markets
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Expert Panels
Captures specialized input and opinion for market/idea evaluation
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Customer Experience Mapping
Identifies factors to drive improved and differentiated customer journey; studies influence of changes on NPS/Satisfaction Ratings
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Forecasting/Market Intelligence
Reveals underlying market shifts, anticipates disruptions, quantifies impact of trends
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